Top 5 iOS Beauty Retail Apps in Europe: Q3 2024 Performance

In the third quarter of 2024, the top beauty retail apps on the iOS platform in Europe showcased diverse trends in downloads and active user engagement, as revealed by Sensor Tower's data.

SEPHORA - Maquillage, Parfum saw a notable pattern in weekly downloads, starting with 152K in early July and experiencing a gradual decline to around 86K by the end of September. The app's weekly active users mirrored this trend, beginning the quarter with 571K and closing at approximately 506K.

Mein dm exhibited a significant surge in weekly downloads, especially towards the end of August, climbing from about 60K to a peak of 157K in early September. This increase in downloads was accompanied by a rise in weekly active users, reaching over 1M by the end of September.

Gold Apple maintained a steady download rate throughout the quarter, fluctuating between 43K and 51K. The app's active user base showed an upward trend, starting at 311K and gradually increasing to 353K by the end of September.

ЛЭТУАЛЬ быстрая доставка домой experienced a decline in weekly downloads, starting at 44K and decreasing to 28K by the end of the quarter. The active user numbers also showed a downward trajectory, from 153K to 125K.

Finally, Boots demonstrated a growth in downloads, beginning at 29K and peaking at 48K towards the end of September. Weekly active users followed a similar pattern, increasing from 267K to 314K.

These insights from Sensor Tower highlight the varying engagement levels and download trends among Europe's leading beauty retail apps on iOS during Q3 2024. For more detailed insights and analysis, Sensor Tower offers comprehensive data on app performance.